01
Clarity over noise
Every good digital product starts with restraint. Not everything has to be loud, animated or on-trend to work. We're guided by structure and longevity — what stays usable long after launch.
About us
We build digital foundations that grow with you.
SWF is a digital agency for branding, web platforms and performance marketing. We help growing businesses stop juggling disconnected tools. We connect positioning, technology and marketing so they work as one whole, instead of three separate invoices.
SWF / StudioPrecise. Human.
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Why we do it001
The parts work, but they don't work together.
You probably already have a website, a campaign, maybe an internal tool. The problem is that they don't talk to each other. It's rarely one broken piece. More often the website, the campaign and the tools each live on their own. That's why we don't sell services to pad out an offer. We start from your goal — more inquiries, a more serious brand, a product that scales — and work backwards to decide what you actually need.
Sometimes that's a new website, sometimes an application, sometimes just making what you already have finally work properly. Whatever it is, it's built on the same logic, the same stack and the same standard, so as you grow you don't have to start over with someone else. What we do isn't three separate jobs. It's three doors into the same process.
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Everything we build has to outlast the launch, not just survive it. We work with founders who want clearer positioning, more stable architecture, stronger conversions and growth that doesn't vanish with the next trend.
SWF team manifesto
Our philosophy002
We don't chase trends. We build foundations that stay.
Most digital projects don't fail because of bad design. They fail because of the weak structure underneath it. We believe growth happens when positioning, user experience, technology and marketing work as one whole. That's the difference between something that looks good and something that actually works.
02
Foundation over campaign
Design and technology should reduce friction, not add it. When something works right, it disappears into the experience and quietly does its job. We don't build tricks, we build a base that can carry growth.
03
Value over trends
We don't chase design fads or marketing gimmicks. Our focus is durability, scalability and measurable impact over time. What we build today has to work three years from now.
Why SWF exists
I started SWF after more than eight years of building websites and applications, from the first WordPress sites for local businesses to platforms in 24 languages for EU research consortia. Over those years I kept seeing the same picture: projects don't fail for lack of skill, they fail in the gap between vendors. The designer blames the developer, the developer blames marketing, and the client pays for every misunderstanding.
SWF exists to close that gap: strategy, design and code under one roof, with a single point of responsibility. And with rules we control ourselves: a fixed quote before we start, a clear process, and only claims you can verify.
Nikola Petrović, Founder, SWF
Verifiable003
Numbers you can check yourself.
No invented reviews, no round percentages. Here's what's behind SWF — and how to verify every line of it yourself.
150+ projects, 8+ industries. From local businesses to EU consortia. The portfolio shows a selection of recent work — every site in it is live and open to visit right now.
2 projects funded under EU Horizon 2020. FEMaLe and EPC RECAST: platforms in 24 languages, built for research consortia from 6 countries.
Lighthouse 97 & 91 on mobile. Real performance scores of two sites we shipped (Blue Eyed Phoenix, Sve će biti OK). The tool is free — measure them yourself.
Price fixed before we start. What we agree on is what you pay. No line items added later, no surprises on the invoice.