SWF.
Service: Websites

Websites built to rank, convert and last.

From first sketch to live site, we merge strategic design and clean code into one process. We build websites that guide visitors toward action and stay fast and stable for years after launch.

Website design and development: visual language and layout in progress
SWF / Web Design
Website challenges

Why most websites don't deliver results.

Most websites look fine at first glance, but lack structural logic and a technical foundation. Aesthetics without strategy rarely sells, and pretty design on bad code loads slowly and doesn't rank.

01

Unclear visual hierarchy

When everything shouts at the same volume, nothing gets heard. Visitors don't know where to look, what matters, or what the next step is.

02

Beautiful design, slow site

A slow website loses visitors before it even renders. Performance and Core Web Vitals directly affect both conversion and SEO.

03

Friction in the experience

Complicated forms, vague CTAs and cluttered screens push users away before they understand the value.

04

Mobile as an afterthought

Most traffic comes from phones, yet most websites are designed desktop-first. The result is lost revenue.

A good website isn't a pretty slide. It's a system that removes friction between intent and action, built technically to sustain it.

Responsive website shown on multiple devices
From sketch to launch

A website that doesn't just look good. It works.

Every website we build stands on clean code and clear structure: fast on mobile, optimised for search and ready to grow with the brand. Beautiful design is the starting point, not the goal.

97 & 91
Measured Lighthouse scores on mobile: Blue Eyed Phoenix and Sve će biti OK. The tool is free — check them yourself.
0
Page builders. No site we ship runs on Elementor or WPBakery.
What we build

Whether you're starting from zero or rescuing an existing site.

We don't force every project into the same mould. Sometimes the answer is custom WordPress the client manages alone, sometimes a fully custom build with no templates at all, sometimes rescuing what you already have. We choose the approach based on the project's goal. What's easiest for us is not a criterion.

WordPress, done right

Custom WordPress, no page builders

We build WordPress sites with a custom theme and code: none of the Elementor/WPBakery bloat that slows the site down and wrecks SEO. You get a CMS you manage with ease, on a foundation that's fast, clean and secure.

What our website development includes.

We take the website from strategy and design to code and launch: one team, one process, no gaps where quality gets lost.

01

UX strategy

User research, content maps and wireframes before the visual phase.

02

UI design & design system

A bold, clear visual language and a component system that keeps the whole site consistent.

03

Development in a modern stack

Clean, fast code (Next.js) optimised for SEO and Core Web Vitals from day one.

04

CMS & e-commerce

Content systems and stores you update easily yourself, without depending on us.

05

Launch & support

Deployment, domain, analytics and stability monitoring after go-live.

Our process: from strategy to a live site.

Four phases, and after each one you get something concrete in hand — not a progress report, but material you can approve or reject.

Phase 01

Strategy & research

We understand the business, audience and competition. We define goals, key messages and information architecture before Figma is even opened.

Phase 02

Design & design system

From wireframes to final UI. We define typography, colours, components and the entire visual language: a system that stays maintainable after launch.

Phase 03

Development & integrations

We turn design into clean, fast code. We connect the CMS, e-commerce and third-party tools, with performance optimisation and testing.

Phase 04

Launch & monitoring

Deployment, domain and analytics. We validate performance, SEO and stability, and keep watching the site as traffic grows.

Is your website working for your business?

If your site looks good but doesn't convert, loads slowly or is hard to update, it's time for a more structured approach. Let's analyse it and build a site that sells and scales.

What this session covers
  • A visual hierarchy and conversion path audit
  • A performance, speed and Core Web Vitals assessment
  • A design system and brand consistency review
  • A list of changes ranked by what they're worth

DIHT Stolarija came to us from a Wix site that was hiding 400 five-star Google reviews. If your site is working against your reputation, get in touch.